What if you had rehearsed
this before it happened?
Historical proof, not marketing theater. Open the original public statement, see the rehearsal feed and memo, then compare them with what actually happened.
Available demos
CrowdStrike outage historical rehearsal
CrowdStrike · July 2024
A global outage story where the rehearsal quickly surfaced manual recovery pain, airline spillover, and vendor concentration risk.
Netflix password-sharing crackdown historical rehearsal
Netflix · May 2023
A policy-change rehearsal where subscriber confusion, travel edge cases, and churn talk surfaced early while long-term revenue upside arrived later.
Bud Light backlash historical rehearsal
Bud Light · Apr 2023
A culture-war rehearsal where boycott momentum, silence risk, and distributor pain surfaced quickly, while progressive backlash to the brand’s retreat arrived later.
Woolworths / Coles wage underpayment historical rehearsal
Woolworths / Coles · Sept 2025
An Australia-first rehearsal where 'wage theft' framing, cost-of-living anger, criminal exposure, and sector contagion surfaced before the companies could stabilize the story.
Optus data breach historical rehearsal
Optus · Sept 2022
An Australia-first breach rehearsal where the 'sophisticated attack' claim, customer-notification failures, and government contradiction became the real accelerants.
Block/Square 4,000 Layoffs historical rehearsal
Block (formerly Square) · Feb 2026
Over six rounds spanning 72 simulated hours, this run showed Block's structural-necessity and severance-generosity messaging present throughout but unable to gain durable traction…
Google 12,000 Layoffs historical rehearsal
Google (Alphabet) · Jan 2023
Run A traces a tight three-persona ignition in the first hour (Joslin, Nair, Okafor) that established the email-notification-as-betrayal frame before any corporate response or cou…
Qantas Cyber Breach + ChatGPT Apology historical rehearsal
Qantas Airways · June 2025
In this rehearsal run, the AI-generated apology narrative overtook the breach-scope story within the first hour and remained the dominant frame across all 72 hours. @TaraDMolloy (…
Samsung Galaxy Note 7 Recall historical rehearsal
Samsung Electronics · Sept 2016
In this rehearsal run, Samsung's announcement language became the dominant story within the first hour and held that position for the full 72-hour window. The Verge's T+1 framing…
Southwest Airlines Holiday Meltdown historical rehearsal
Southwest Airlines · Dec 2022
In this 72-hour baseline run, Southwest's weather-framing statement was challenged from the moment it was published. All seven selected counter-narrative actors posted at T+1 or T…
Want a rehearsal for your next announcement?
Start with the benchmark cases, then tell the team what you need to rehearse. Invited pilot access stays available, but the public path is services-first.